Welcome to

No Sweet Lies

We know the truth about sugar.

Sugar drives a global epidemic, and we’re

on a mission to change that.

From 7/10 trapped in sweet lies to 7/10 Healthy

A global platform to help people break free from sugar addiction.

The Problem: The Sweet Lies Holding Us Back

A Global Health Crisis Fueled by Sugar

"7 out of 10 are trapped in sweet lies – It's time to break free!"

Sugar overconsumption has become a global epidemic, silently fueling obesity, diabetes type 2, and mental health disorders. Yet, quitting sugar is not as simple as just "eating less."

SPECIAL OFFER

Exclusive Expo West Offer! 🎉

In celebration of Bente Josefsen’s appearance on John Salley’s live podcast at Expo West, we’re offering The Norwegian Detox E-Book at a special price!

🔥 Previously ~~$29.99~~ – Now Only $19.99! 🔥

Don’t miss this chance to kickstart your sugar-free journey with this bestselling 14-day detox guide. Get yours now before the offer expires!

Buy the E-Book now

Exciting new translations of our bestselling books are on the way!

The Harsh Reality:

20% of adults suffer from food and sugar addiction.
50% consume sugar at harmful levels, affecting both physical and mental health.
Most people don’t know where to start – misleading food labels, lack of education, and sugar hidden in nearly everything make breaking free incredibly difficult.

Why Is Sugar So Hard to Quit?

🚨 It’s addictive – Sugar affects the brain like a drug.
🚨 It’s everywhere – Even “healthy” foods are packed with hidden sugars.
🚨 No clear solutions – People struggle to find real, lasting help, lost in a jungle of misinformation, lacking guidance, and unsure where to start.

🚨 Misplaced Focus – Ignoring the Root Cause

Our Mission: From 7/10 Trapped in sweet lies to 7/10 Healthy

At No Sweet Lies, we are committed to revealing the truth about sugar and providing real solutions that empower people to reclaim their health and quality of life.

Our solution: The No Sweet Lies app – education, support, recipes, and supplements.

An all-in-one digital platform:

No Sweet Lies brings together world first education, coaching, recipes and curated sugar-free products into one single app, eliminating the need to search for solutions across multiple sources.

Helping you break free from sugar - for good!

From Local to Global – A Sugar-Free Revolution Begins!

Since 2018, we have been dedicated to helping the Norwegian population break free from sugar and reclaim their health. Through science-backed education, expert coaching, and a strong community, we have empowered thousands to live a healthier, sugar-free life through www.friskutensukker.no

Now, we are ready to take our mission global—sharing our knowledge, tools, and proven solutions with the world!

Join us as we revolutionize the way people think about sugar and transform lives across the globe!

In addition, a unique global team featuring some of the world's top brand builders, celebrities, expert chefs, and leading medical professionals, backed by a powerful network.

📖 Featured Bestsellers

Founder Bente Josefsen has given out three bestselling books in Norway

Get Healthy Without Sugar (Gyldendal, 2021)

A step-by-step guide to quitting sugar for good
Science-backed methods for lasting lifestyle changes
Practical tools, meal plans, and success stories

📌 Soon available in English!

The Norwegian Detox

(Bonnier Norsk Forlag, 2023)

A 14-day detox program to reset your body
Proven techniques to overcome cravings
Expert insights into the hidden dangers of sugar

📌 English edition launching Q3 2025!

Eat This!

(Bonnier Norsk Forlag, 2024)

The ultimate nutrition guide for a sugar-free life
Delicious, easy-to-follow recipes
Mindset and habit changes for long-term success

📌 International release in progress!

A Recognized Expert in Media

Bente Josefsen has been widely featured in media outlets in Norway, sharing her knowledge and expertise on sugar addiction, health, and nutrition. Her work has been highlighted in:

📰 National newspapers
📺 TV and radio interviews
🎙️ Podcasts and expert panels
📚 Bestselling books

Her insights have made her a trusted voice in the field, inspiring individuals, policymakers, and health professionals to rethink the role of sugar in our lives.